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Essentials of Business Communication, Pal, Rajendra, and Korlahalli, J.S; Business Communication: Theory and application, Lesikar, Raymond V., and Pettit John; Business Communication… Business writing is any written communication used in a professional setting, including emails, memos, and reports. ESSENTIALS discusses best practices for social media and mobile technology while refining your communication skills. Section 8-1: Understanding Persuasion in a social and Mobile Age. Textbook and eTextbook are published under ISBN 1337386499 and 9781337386494. It will Building Modern Communication Skills to Takeoff Your Career. Acknowledged authors Mary Ellen Guffey , Dana Loewy wrote Essentials of Business Communication comprising 608 pages back in 2018. Business Communication Essentials, 7th Global Edition, equips university students with basic skills for a career in the modern, mobile workplace. Effective external communication can help attract new customers and retain the existing ones. 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