She has over 100 articles in leading journals, such as Interfaces, Journal of Operations Management, Journal of Service Research, Decision Sciences, and the Cornell Hospitality Quarterly. Over the past 33 years he has taught undergraduate and graduate courses such as Advanced Corporate Finance, Capital Budgeting, Financial Strategy, and Investments. These courses were developed by professors in the School of Hotel Administration at Cornell University, consistently ranked among top institutions worldwide. The in-depth review of sample case studies in this course will provide you with the tools you need to examine your own property’s reports. COPYRIGHT © 2000-document.write( new Date().getFullYear() ); ECORNELL, ONLINE LEARNING SUBSIDIARY OF CORNELL UNIVERSITY /SITEMAP /PRIVACY POLICY. Explore various approaches to managing distribution channels including direct sales, agencies, the Internet, and opaque pricing channels. These companies include Hilton, Marriott, InterContinental Hotel Group, Taj Hotels, Jumeirah, Accor, Sol Melia, Le Meridien, Shangri La, and Peninsula. Without relevant and accurate information, every decision you make will suffer from bad input. Alex earned his undergraduate degree at Purdue University in Restaurant, Hotel, and Institutional Management and is also a trained chef with a degree in Culinary Arts from The Culinary Institute of America in Hyde Park, New York. Following Hertz, Dr. Carroll served as the Global Vice President for Reed Elsevier’s Travel Group which included responsibility for Travel Weekly, the Hotel and Travel Index, the Official Hotel Guide, and the Official Meetings and Facilities Guide. Authored by Robert Kwortnik from Cornell University's School of Hotel Administration, this course will teach you how to review the way marketing works in your organization and how to create and apply a services marketing process. AUS is delighted to announce a collaboration with eCornell which will provide AUS students, studying a Bachelor or Master program in Switzerland, access to professional certificates from Cornell University, ranked in the top 20 universities worldwide. Dr. Carvell joined the Cornell University School of Hotel Administration’s finance faculty in 1986. In this course, you’ll learn to optimize your operation’s profits by effectively managing your selection, procurement, receiving, storage, and inventory management processes. By completing this course you will have compiled detailed notes and recommendations for implementing revenue management at the organization where you work. He has been honored eight times as a Teacher of the Year by students at The Hotel School. Contact us for additional discounts for active duty military, veterans, and their military dependents. Data analytics is one of today’s fastest-growing and highest-paid professions, as organizations increasingly rely on data to drive strategic business decisions.This certificate is designed to expand your analytical capabilities and take your strategic decision making to the next level. Certificate: Master's Certificate in Hospitality Management "I completed the Hotel Real Estate Investments & Asset Management certificate program in 2010 at eCornell and it was excellent. She later transferred to Courtyard Hotels, by Marriott, where she became one of the youngest general managers of a Courtyard property. Dr, Carvell has also been an active teacher in executive education since 1990, working with almost every major domestic and international hotel company to create custom courses for hotel executives. Learn how to get a hold on your organization's finances and make informed decisions based on profit and performance. You’ll quickly develop the technical expertise and broad, strategic focus needed to … A well-run marketing information system captures, organizes, analyzes, and interprets data from a wide variety of sources to create a robust portrait of the ideal customers and their specific wants or needs. Understanding and managing your food and beverage operation's income statement (profit and loss statement) can lead to better decision making and can position you to succeed. Continuing her entrepreneurial journey, Stanley started her own restaurant consulting company specializing in beverages and service in 2008. eCornell offers specialized certificates in the areas of human resources, leadership and management development, financial management and hospitality management. She was given the Vanguard Award for Lifetime Achievement in Revenue Management by the Hotel Sales and Marketing Association International in 2017. Then you can analyze the six stages of meal duration to determine where you can reduce time while maintaining a pleasant dining experience for your customers. Your menu does much more than inform guests about what you offer. Your operation’s brand is like a contract with the customer, and the expectation is that value will be delivered in relative accordance with price and quality of service. The certificate programs are personally developed by Cornell faculty with expertise in a wide range of topics, including leadership and management, marketing and technology, human resources, healthcare, hospitality and more. Powered by eCornell, this site is a great way to stay on pulse with insights from Cornell faculty and thought leaders. Professor Kimes explores how reducing meal duration, even by a single minute, can increase revenue potential. Authored by Professor Sheryl E. Kimes from Cornell University’s School of Hotel Administration, during this course you’ll get a step-by-step approach to creating an accurate forecast as you learn how to build booking curves, account for "pick-up", segment demand by market, group, and channel, and calculate error and account for its impact. Hospitality marketing is fast shifting from traditional media to digital forms (e.g., social media, video, website and search, plus mobile applications). You’ll learn techniques for manipulating and visualizing data, describing data through descriptive statistics, and clu… He is a recognized expert on the leisure cruise industry. She is a member of the Society of Wine Educators and the United States Bartenders’ Guild. To achieve success and survive unpredictable challenges, hospitality organizations need to set themselves apart from competitors. With the ideal buyer in mind, you can better target them with high-impact messaging that communicates a compelling brand promise and a clear reason to buy. Dr. Carroll has written numerous academic and popular-press articles on economics and travel industry topics. You need to consider the style of your restaurant and your customers when thinking about what an appropriate meal duration is. Are you looking to market yourself with the program? You'll be exposed to sound marketing concepts, advice from industry experts, and actual experience with new media in exercises and simulations. It is designed to inspire you to shift your thinking about revenue management from a focus on occupancy and average room rate to a focus on revenue per available room (RevPAR). This certificate consists of 18 two-week courses – 14 core and 4 elective courses – and provides the essential skills you need to ensure that your organization runs like a well-oiled machine. Finally, you will devise pricing strategies that are most effective when your restaurant is busy. What you say, how you say it, how often you say it, the media channels you use to distribute your message, how you respond to complaints—all of this affects customers' experiences with your brand. Alex Susskind is a Professor of Food and Beverage Management and is currently serving as the Associate Dean for Academic Affairs. You'll also learn about the impact of variable pricing and discounting on revenue management in the context of price elasticity, optimal price mix, perceived fairness, and congruence with positioning and sales strategies. He is currently a Professor of Finance in the SC Johnson College of Business. She is the faculty advisor for Cornell Cuvée, the blind wine tasting competition team, which has won first place at multiple international wine competitions. You'll explore a process-based approach to designing creative communications using a variety of methods and media. He is currently working on a project to disaggregate hotel room rates within urban markets and another to determine the risk-return characteristics of hotel room rates in major U.S. markets. You will explore the key inputs of space, time, and price to determine how you make appropriate trade-offs to maximize restaurant revenue. To make services marketing work, you need to have a clear picture of the business environment and understand how your target customers behave. A smart pricing strategy is the best way to increase revenue. Finally, you will employ models to calculate displacement costs and contribution margins to determine which customer groups will return the most profit. Fill out the form below to download program information and connect, This site is protected by reCAPTCHA and the Google. Zollinger Professor of Finance at the College of William and Mary Mason School of Business. Revenue management is key to any business that has relatively fixed capacity, perishable inventory, and time-variable demand. eCornell and Cornell’s ILR School are pleased to announce the launch of the Graduate Certificate in Human Resources Management. This course teaches you how to strategically overbook and how to evaluate groups in order to determine which rates to charge. Roger is … It offers over 40 MBA-quality professional development corporate programs, certificate programs, and WebSeries to provide you with the most in-demand skills nowadays. Wall Street Journal, The New York Times, Forbes, Fortune, Institutional Investor. This certificate consists of 18 two-week courses – 14 core and 4 elective courses – and provides the essential skills you need to ensure that your organization runs like a well-oiled machine. It's hard to overstate: A marketing strategy lives or dies in communication with the customer. This course will enable you to evaluate menus and identify changes that will optimize the value and profitability of your food and beverage operation. Kimes teaches revenue management, restaurant revenue management, and service operations management. For more than twelve years he has taught economics, pricing, and marketing distribution courses at the undergraduate, graduate, and executive-education level. Dean Walsh came to Cornell with extensive industry experience, including posts as director of training and development for Nikko Hotels International, corporate training manager for the former Bristol Hotels, and senior auditor for Loews Corporation. Before returning to his alma mater Boston College where he received a Ph.D. in Finance, Professor Gibson worked as an analyst with Fidelity Investments and as a credit team leader serving a Fortune 500 clientele with HSBC Bank.  Dr. Carvell is also involved with evaluating the effectiveness of hotel company business strategies using strategic benchmarking and Economic Value Added analysis. This course, authored by Cornell University Professor Sheryl E. Kimes, will help you create a group forecast and explore yieldable and non-yieldable business and incremental group costs and revenue opportunities. Kimes earned her doctorate in operations management in 1987 from the University of Texas at Austin. All of the techniques and practices discussed in this course are applicable to a variety of service management roles. Dr. Carroll is a Clinical Professor (ret.) Prior to starting his career in academia, Alex was a chef and restaurant operator for both independent and multi-unit restaurant companies in the Northeastern and Southeastern United States. Strategic Hospitality Management Certification Intended primarily for middle and upper-level managers who wish to strengthen their understanding of and their ability to contribute to the organization’s strategic objectives. Dean Walsh received her PhD from the Carroll School of Management at Boston College and her MPS degree from Cornell’s School of Hotel Administration. Hospitality Management Certification The courses in this Certification are designed for individuals who wish to develop a solid foundation of management concepts and skills. Professor Susskind earned his Ph.D. in Communication from Michigan State University with a specialization in organizational communication and his MBA with a concentration in personnel and human relations. As you make budgeting and investment decisions, your knowledge of how vital financial markers indicate relative health in the organization will help drive initiatives to meet your company’s financial goals. She is also a former New York State Certified Public Accountant. Sheryl E. Kimes is a professor of operations management at the School of Hotel Administration. Finally, you'll examine ways to assess the performance of an IMC campaign. You'll learn directly from some of the heaviest hitters in new media for hospitality - CEOs, search, social and mobile media consultants, property-level managers, and more through interactive projects and compelling video exercises. He also works closely with PhoCusWright, Inc., a travel industry research, consulting, and publishing company, and has written a number of reports and articles, including a report covering the evolution of hotel distribution and its impact on major chains and intermediaries. Running a successful hotel today is a highly collaborative process involving many roles. Contact us for additional discounts for active duty military, veterans, and their military dependents. *Discount is on prepayment only and does not apply towards degree programs, corporate partnerships, custom programs, executive education programs, PHR Prep, Plant-Based Nutrition, Pharmaceutical Management, any single course, or previous enrollments. As you become familiar with asset management ratios such as days sales outstanding and days to turnover, you will be able to apply these techniques in comparing your company's performance against others in the industry and against its own financial history. I can only answer this question with another set of question and my life experience. Professor Reneta McCarthy brings first-hand knowledge of hotel operations to this course, providing insights and guidelines that will give participants a good understanding of the inner workings of today's hotels. Additionally, the way you manage reservations is crucial, especially during busy periods. She began her career at Marriott International, where she worked as a housekeeping manager and then as director of services in the full-service hotel division. Best known for its Hospitality programs, the University has a well-established reputation among business professionals. You also need to understand how comparing numbers across your company, the industry, and from year to year, can help you assess the overall financial performance of the firm. Based on the research and expertise of Professor Kate Walsh, PhD, of Cornell University’s School of Hotel Administration, you will learn how to enable a team to take ownership of its own success and shift leadership roles as the team assumes greater responsibility. eCornell touts having the most comprehensive online certificate program available for executive development offered among any top … eCornell is an online learning company that was established by Cornell University. eCornell Certificate Programs Print-Friendly Page (opens a new window) In ... Hospitality Certificate Programs. The hospitality business has more moving parts than most people realize, and more customer touchpoints than any other industry. Experience the content through the use of a fictional hotel case study with valuable feedback provided by your online instructor and peers. In addition to his business and academic career, he is a retired U.S. Army Lieutenant Colonel and was a university lacrosse coach for over 10 years. This course explores the role of the forecast in a revenue management strategy and the positive impact that forecasting can also have on staff scheduling and purchasing. He has held academic leadership positions at the School of Hotel Administration since 1999, serving as the Associate Dean for Academic Affairs from 2007-2016 and the Academic Director of the Pillsbury Institute for Entrepreneurship from 2013-2016. She holds a Bachelor of Science in accounting from Fairfield University. Sheryl E. Kimes, professor at Cornell University's School of Hotel Administration, will provide you with the knowledge you need to help run a successful organization. Lecturing about corporate finance and the creation of shareholder value, he has received numerous teaching awards at the undergraduate, graduate, and executive levels. She resides in the property development and management department, where she is responsible for the curriculum in Hospitality Facilities Management, Hospitality Asset Management, Sustainable Development, and Introduction to Sustainable Hospitality. With the completion of an action plan at the end of the course, you will be ready to apply what you learn to your own organization. From US$769 --> US$615.20 ONLY! You will also identify the skills needed to develop relationships crucial to your career development as a leader, based on the research and expertise of Professor Kate Walsh, Ph.D. of Cornell University’s School of Hotel Administration. In this certificate program, you'll carefully examine key elements in the strategic management process, including strategy formulation and implementation. Services marketing is often viewed in terms of outcomes, but services marketing is also an ongoing analytic process. Kimes has served as a consultant to many hospitality enterprises around the world, including Chevy’s Fresh Mex Restaurants, Walt Disney World Resorts, Fairmont Hotels and Resorts, Starwood Asia-Pacific, and Troon Golf. His research has also been featured widely in the financial press, including articles in the Wall Street Journal, Financial Times, New York Times, Barron’s, Business Week, Bloomberg, Financial Advisor, and Institutional Investor. Hospitality Management 360 Certificate from Cornell Hotel School, 180 Professional Development Hours (18 CEUs), 24 Professional Development Credits (PDCs) toward SHRM-CP and SHRM-SCP recertification, 24 credit hours toward HRCI recertification, 25.25 Professional Development Units (PDUs) toward PMI recertification, Hospitality managers working in hotels and corporate offices, Hospitality professionals aspiring to management positions. For over 25 years Dr. Carroll held a variety of senior positions in the travel industry. Hotels can protect themselves against revenue loss from no-shows by overbooking. In fact, it’s one of the most detail-oriented, scientific processes that go into running a restaurant and there are many challenges with keeping food costs controlled. You'll experience the challenges involved in maintaining your brand's promise across a growing array of new media channels. When your restaurant is busy, you might think that you can't possibly generate any additional revenue. Scott Gibson is the J.E. in labor studies from the University of Massachusetts, and a Ph.D. in economics from Penn State. The program was very challenging and I've been in the hospitality industry for over 20 years. By sharing my information I accept the terms and conditions described inÂ, Using Ratio Analysis to Evaluate Financial Performance, Services Marketing Planning and Management, Evaluating Business and Customer Factors Affecting Marketing Decisions for Services, Forecasting and Availability Controls in Hotel Revenue Management, Marketing the Hospitality Brand Through Digital Media, Utilizing Income Statements and Operational Data, Introduction to Restaurant Revenue Management, Implementing Brand Strategy Through Digital Media, Pricing Strategy and Distribution Channels in Hotel Revenue Management, Overbooking Practices in Hotel Revenue Management, Non-Traditional Applications of Hotel Revenue Management, Building a Resilient Services Marketing Information System, Developing a Service Strategy and Managing the Brand, Managing Service Demand through Pricing and Distribution Strategies, Developing an Integrated Marketing Communications Strategy for Services, Managing Your Food and Beverage Supply Chain, Advanced Hospitality Strategic Marketing and Brand Innovation, Wines of California, the Pacific Northwest, and New York, Overbooking Practices in Hotel Revenue Management", Define and differentiate between leadership and management, Create a plan for overcoming new leadership challenges and forming a high-functioning team, Identify the proper online sources of financial information for research purposes, Understand the structure of the three principal financial statements, Analyze your firm’s marketing approach and make strategic decisions on how to optimize your team’s efforts, Design and execute your own pricing strategy for a particular product or service, Develop the fundamentals and practical skills involved in planning, opening, and managing an operation, Assess a restaurant’s revenue capability and how to maximize its profitability, Adopt a strategy that is focused on revenue per available room (RevPAR). eCornell offers classes online only. He was the Division Vice President for Global Marketing Planning at Hertz where he was responsible for global pricing, yield management, marketing information systems, and counter sales. While increased demand naturally drives business and success, it does come with specific sets of challenges. COPYRIGHT © 2000-document.write( new Date().getFullYear() ); ECORNELL, ONLINE LEARNING SUBSIDIARY OF CORNELL UNIVERSITY /SITEMAP /PRIVACY POLICY. She has been involved with food since the age of ten, when she started her own chocolate business, “Cheryl’s Chocolates.” Following her interest in food, she attended SHA and graduated in 2000. Cornell University’s hotel-management program is widely regarded as top tier, and the certificate gives nondegree students the opportunity to engage with professors from the full-time program. She was awarded the CHR Award for Industry Relevance in 2010, 2012 and 2014 and was given a lifetime achievement award by the Production and Operations Management Society in 2010. In this course you will define and differentiate between leadership and management, develop a strategy for overcoming new leadership challenges, and evaluate motivational techniques and determine when to use them. His current research interests include optimal financing strategies for hospitality firms and the effect of institutional investor trading behavior on securities prices. These courses will delve into more advanced techniques in prescriptive analytics including optimization and modeling. And how will you measure success? You want your marketing efforts to generate demand. While these new media enable marketers to reach customers in ways that were previously not possible, successful use must be anchored by core marketing and demand management principles. Master Data Science Programming in R with New Certificate Program - February 3, 2020 This holiday season, give the gift that keeps on giving - December 4, 2019 Technology , Your Career analytics , data , data analytics , Data Science , machine learning , programming , science Heading back north, Stanley returned to the CIA prior to joining the food and beverage operations area back at her alma mater. R is now considered one of the most popular analytics tools in the world. And how can you be sure your efforts in new media are producing tangible returns? There are several things you need to decide when it comes to how you are going to take reservations in your restaurant. This online course encourages those schooled or experienced in traditional revenue management to elevate and fine-tune their approach to price manipulation, length of stay, and demand and availability control. Cheryl Stanley is a lecturer in food and beverage management at the Cornell School of Hotel Administration (SHA). During the guests' experience, managers and staff will learn how to engage with guests to win and maintain their loyalty. You will examine the components of a successful overbooking strategy: no-show forecasting, no-show rates, arrival uncertainty, pricing policies, and cancellation forecasts. This curriculum will prepare students to succeed … Prior to his career in academics, Professor Kwortnik held several professional positions in marketing and was a travel industry consultant. You will also learn how to select and place tables, assign guests to tables, and set the ambiance of your restaurant to grow your revenue. 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