The course is a formally endorsed qualification by the Institute of Sales Management and upon attending the course you will receive the “Key Account Professional” certificate from the ISM. Think about your own organisation for a moment and what you class as... 7 Habits Of Highly Successful Key Account Managers. What the course will cover. You will find a range of courses that you can search amongst and then use our filters to refine your search to get … Key account management (KAM), also known as strategic account management, is a concept which first emerged in the 1970s. Online and virtual delivery courses are now available. To help establish a process for growing their existing accounts, they brought in RAIN Group. Understand your present-day strengths and weaknesses through SAMA's Individual Competency Assessment and then chart an individualized training regimen based on the results. Drew dives into the basics of key account management, explaining what it is, why it's important, and how to tackle the key account management … The cause of this generalised pattern is multi-faceted, resulting from varying client size and proportion of sales and revenue. Even a small improvement in performance will justify attending the training many times over. Course Covers: Recognise which customers are key accounts; Understand the scope of the key account management role; Recognise the stages of a key account relationship; Develop a strategic key account plan; Identify the potential in your customers; Use professional business analysis tools; Develop internal teams to meet the needs of key accounts "Master Certificate(s) in Management" based on each individual lesson within the course. The first course in the Sales Operations/Management Specialization, Account Management & Salesforce Design aims to introduce learners to a variety of sales methods. The Key Account Management Course is a formally endorsed qualification by the ISM and is also CPD Certified. Print your industry-recognised certificate of attainment or share electronically to demonstrate your ever-growing value to employers and peers. Identifying additional value you can bring to customers and communicating this value is at the heart of growing accounts. This key account management online / video training was created especially for key account managers. So let's get started. From job aids and tools to online learning, email reinforcement, and coaching, we achieve a 94% uptake on learning so skills are learned and applied. We’ll walk you through a proven key account planning process that will make your efforts more focused and productive to achieve the greatest key account growth success. Accessible wherever your account managers are, these vILT sessions address key account management topics and strategies relevant to your team. The effective and professional management of your key accounts is critical to your success and that of your company. Online Training. The Association is supported by a … KONA customise will every Key Account Management Training … Use the matrix below to determine the type of key account management that will fit each client. 1-Day Key Account Management Training Course. The two-day account management training course is instructor-led, and facilitated by experienced sales leaders, instructor-led training offers a hands-on approach for sellers looking for training on sales … - Dave MacDonald, Partner and Vice President of Account Management, Woodard & Curran. We’ll certify your delivery staff so you can deliver training on an ongoing basis. We're experts at designing and delivering bespoke development programmes for key account managers who want to be seen as Valued Professional Partners or Trusted Business Partners.. Our tried and tested ISM endorsed Key Account Management … Our programs include a mix of delivery options and components, including: Bring key account management training on site with live workshops for sellers, account managers, and sales managers. >>. Our most popular venues are London, Manchester and Coventry. Included within the cost are the following unique support options that are available to you. 4 February 2021 Manchester - £295 + VAT 10 Places Left, 23 February 2021 Central London - £295 + VAT 10 Places Left, 18 March 2021 Coventry - £295 + VAT 10 Places Left, 20 April 2021 Manchester - £295 + VAT 10 Places Left, 13 May 2021 Heathrow - £295 + VAT 10 Places Left, 18 May 2021 Central London - £295 + VAT 10 Places Left, 27 May 2021 Central London - £295 + VAT 10 Places Left, 23 June 2021 Coventry - £295 + VAT 10 Places Left, Prioritise, Plan, Manage & Maximise The Profitability Of Your Key. We work with you to define and track the metrics that are most important to you (e.g., account growth, opportunity growth, profitability, etc.). Don’t push products, sell solutions. Our free online management courses will teach you effective communication skills and strategic management techniques as well as how to effectively handle change to cope with a period of transition. Creating a key account strategy is critical for business growth. "RAIN Group took the time to understand us. Bespoke Key Account Management Course. OVERVIEW. As it is the role of the key account manager to nurture and foster the relationships with your most important customers and, in larger companies, m … read more 3 sections • 17 lectures • 1h 37m total length. Accelerate your results with our 90-day execution assurance process—the key to ensuring sellers are held accountable, change happens, and training generates maximum ROI. In this course, I'll share with you how and why to set up a key account management program and why it's a separate activity from your sales function. Key account strategies matrix (Click on image to modify online) 3. After we have delivered your programme we do not just shake hands and take your money. We like to offer you some ongoing support. Course Overview. Learn More About Our Key Account Management Training Courses With Some Of Our Popular And Relevant Blogs. Home » Sales Courses » Key Account Management Training. ", White Paper: 5 Keys to Maximizing Sales with Existing Accounts, Infographic: 10 Steps for Growing Your Key Accounts, Want to Grow Sales? Upon attending the course you will receive the “Key Account Professional” certificate from the ISM and a CPD certificate. Key Account Management Course Outline. Next, it is important that salespeople adopt a shared account … I'll explore the best way to select key accounts, hire and train key account managers, and how to implement programs that will make your company an indispensable partner. This course is desinged for sales persons who will be working in with long sales cycles to large organizations. It will show how to adopt a practical approach to planning, analysing and implementing a closer relationship with your strategic accounts. Key metrics include: Click here to read the full case study. The course fee is £295 + VAT The Key Account Management Course is a formally endorsed qualification by the ISM and … Effective account management ensures higher levels of repeat business, renewals and new opportunities. Introduction to the Key Account Management Training Course. Most sales-focused companies spend an inordinate amount of time and money … The Key Account Management Group supports managers and corporations around the world to grow profitable business with their most important customers. Once completed, you will learn to process payroll, word processed documents and spreadsheets, write simple documents, provide … of companies believe they should be generating at least 25% more revenue from their strategic accounts. Professional, certified instructors with extensive support industry experience lead the key account management classes. Build Partner Management skills to meet mutual goals, establish trust and overcome obstacles with this in-depth course. The first course in the Sales Operations/Management Specialization, Account Management & Salesforce Design aims to introduce learners to a variety of sales methods. Building relationships with existing clients to transform them into key strategic accounts is a crucial component of any sales strategy because selling to an existing account is much more profitable and predictable than trying to win new business. If you manage a business, or deal with high-value customers, this outstanding key account management training program will deliver immediate results by showing you how to protect and grow your key accounts. The financial results, or course, speak for themselves. As part of your KAM strategy, you’ll want to ensure that you have a firm grasp on the key players within an account. Discover how to grow key accounts with strategic account management training that combines a structured approach and set of supporting tools. What’s the definition of a key account within your business? IN-COMPANY TRAINING . This two session programme equips account managers with the skills and tools to develop and implement detailed dynamic account strategies and plans for their key accounts. Key Account Management (KAM) is based on a simple rule that 80 percent of an organisation's skills come from 20 percent of it's clients. Expand all sections. Initially the programme looks at the role of The Key Account Manager within an ever-evolving and competitive trading environment, developing the skills necessary to deliver on the overall organisation’s Key Account … Supported by their quality assurance system, endorsement confirms that our training programme is professionally designed and delivered to exacting standards. Your account managers will learn how to strengthen their relationships and protect accounts from competition. Feedback From The Last 88 Sales Professionals Who Attended This Course. We can help you design KAM processes and structures to capture these opportunities. 7 Different Key Account Management Definitions. We’ll help your team select the right accounts with the greatest opportunity for growth. This course is designed to provide Account Managers with the skills, behaviours and techniques to maximise the profitability from the accounts that they manage during these COVID-19 times and beyond.. Our Account Management Training Course looks at how to build long term relationships so your existing clients will stay with you … Part 1: How to use key account management as a tool beyond the planning process. High performing organizations are aware of the increasing importance of key accounts management (KAM) to penetrate partners’/customers accounts and to build stronger strategic alliances for business sustainability. However, few companies are able to systematically grow their accounts. It is 6 to 7 times harder to convert a new customer than to sell to an existing one. We can help you, Dave MacDonald, Partner and Vice President of Account Management, Woodard & Curran, Sales Training for Individuals & Small Teams, Strategic Account Management Consulting & Advisory, RAIN Selling: Foundations of Consultative Selling, Insight Selling: Advanced Consultative Selling, Click here to download the program overview. Account Analysis & Prioritising – Who & What Comes First? The Strategic Account Management training course provides support and technical account managers with the relationship skills and account management tools they need to proactively increase customer loyalty, generate new business and accelerate their confidence. RAIN Group assessed skills to identify professionals’ strengths and weaknesses, developed a customized Strategic Account Management program, developed custom tools, and reinforced training through online learning. In the video to the right, Jason Murray, RAIN Group's Practice Director in APAC, shares how our Key Account Management program will teach your team a proven process to systematically grow accounts. Our learning system ensures that training is reinforced over time. A position as a key account … Conduct group trainings for this course in your company. Use the matrix below to determine the type of key account management that will fit each client. Benefit from peer group input, challenges and support. With RAIN Group Key Account Management training, your team will learn a proven process for key account planning to systematically grow their accounts. For more information and group discounts, call +971 4 408 2864 or email a.watts@informa.com. Key Account Management – What Does It Take To Succeed? It costs 6-7 times more to acquire new customers than it does to retain existing ones. 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