An outline of the content of each of the modules and the assessment methods used can be found in the Module Definition Forms on iLearn. Digital Innovation and Analytics MSc . The part-time Executive Master program Digital Marketing & Analytics MSc in Mobile Learning format (Blended Learning) focuses on comprehensive technical, strategic and legal know-how in the field of strategy development and online marketing. The focus of this module is to develop a critical understanding of leadership, innovation and change in a digital context.
MSc Award: The MSc. Digital Marketing and Analytics at Winchester advances your knowledge and skills in creating digital content, helping you to ensure your target audience sees and responds. The aim of this programme is to develop your critical understanding and self-awareness of digital marketing and data analytics. Tuition fees are charged for each year of your course. Data analytics in marketing interests and fascinates almost all marketers and even people who don’t have anything to do with this field. You gain an insight into key tools and techniques such as statistical analysis, data mining, forecasting and regression, optimisation, simulation and spreadsheet modelling. Online, UK and EU 2020-21
Recruiters are facing a real challenge to find young talents with a “dual competency”, capable of bringing a real additional value to industries facing a deep digital transformation. ", All rights reserved © emlyon business school, MSc in approved by the Conférence des Grandes Ecoles, Delivered in Paris & Shanghai with a learning trip to San Francisco, You have reached the maximum number of programs. Le MS Marketing et Data Analytics se situe justement à la croisée du marketing, de la technologie et des approches prédictives dans l’optique d’atteindre une meilleure performance marketing.
Présentation. in Digital Marketing & Analytics is a Level 9 award on the National Framework of Qualifications, and is awarded by Technological University Dublin, a member of the European University Association. 2:2 bachelor's degree from an approved university and/or work experience in a relevant setting, within the last two years. Our Digital Marketing and Data Analytics MSc is a unique programme. En couplant la data à la maîtrise des techniques de marketing digital, ce master s’inscrit dans un contexte où les indicateurs d’employabilité du marché sont particulièrement positifs. This means international recognition of your Masters. MSc Marketing Analytics is aimed at those who have: an undergraduate degree in marketing and a good understanding of quantitative studies or marketing work experience looking to specialise within an analytics role We’re the first university in the UK to offer a marketing analytics master's. Delivery of this course is online only. The courses provide the strategic skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions.
Mon Mastère Spécialisé en 60 secondes - Le MS Marketing et Data Analytics Mon année de Mastère Spécialisé Our Digital Marketing and Data Analytics MSc is a unique programme.
We are already working closely with emlyon business school’s teams to develop projects with the students. Apply for the 2nd round of admissions before January 11, 2021 to get a 10% early bird scholarship! This module provides an understanding of digital marketing communication techniques, channels and strategy. Develop a critical awareness of the key concepts of digital marketing, data analytics and organisational strategy. In the MSc Marketing - Marketing Analytics and Data Science (MADS) profile, you will be educated and trained thoroughly on methods that allow you to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights.
En 13 mois, il vous permet de devenir expert en stratégie digitale et marketing avec une expérience professionnelle associée. Digital Change, Innovation and Disruption (30 credits). Should you have any question on the program or the admission procedure, feel free to contact us. We also consider applications for entry with advanced standing. How much you pay will depend on whether you're a UK & EU student or an international (non-EU) student. The MSc in Digital Marketing & Data Science also focuses on data analytics which includes business, coding, database access, data science and machine learning with Python. The Master of Science in Marketing Strategy & Data Analytics (MSDA) is designed for results-oriented marketers with a strong business sense. These can be accessed through our Admissions webpages. 18 months including a 4 to 6-month internship (120 ECTS). You’ll examine how digital technology can alter consumer behaviour. We have designed this project to build on your learning throughout the programme. £9000
Suggest, discuss and analyse solutions to problems within business. It gives you the opportunity to apply everything you have learnt to a current digital marketing issue.
To study for a Postgraduate degree with us, you will need to pay tuition fees for your course. These methods include: Each module tutor will provide opportunities for practice assessment feedback and online one-to-one tutorials. The philosophy of the programme is that by bringing together relevant academic theory and practical experience, you can enhance your understanding of these elements and develop yourself as an individual and as a leader. Driving Insight from Data Analytics (30 credits). Peer learning in online communities and forums. The specialization in Digital Marketing and Data Science provides participants with the strategic and analytical skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions. full time.
Quantitative skills are beneficial but not essential; a willingness to engage with quantitative materials is required. You'll investigate how marketing strategies with a digital focus integrate with traditional techniques. They'll deliver online lectures, providing up-to-date, cutting edge information direct from industry. Mastère Spécialisé Marketing Digital & Data. Online video lectures delivered by Mediaworks. full time. Explore online visitor and buyer behaviour. This brings the perfect blend of theory and practice together.
Communication in the digital age focuses on the analysis of integrated marketing communications and associated consumer behaviour. Postgraduate Certificate (60 credits) Markets and Marketing in … "Let it be any kind of question, big or small, from the kind of people you might meet to the career options, I ‘ll be happy to give out everything in my ability ! "Ishpreet Chandok, "The MSc in Digital Marketing & Data Science is a unique program combining digital from a marketing and consumer point of view while giving the keys and the basis to the understanding of the data science and its ecosystem...", "I have chosen to join this program because it is based on my long-held desire to become an expert in digital marketing and data science and a global actor of tomorrow’s world...", "Offering this new 'Digital Marketing & Data Science' program is an excellent response to companies’ growing digital demands. By studying with us, you'll: We've designed this course in partnership with leading digital marketing experts at Mediaworks. You'll gain insights needed for a career in a digital-first marketing industry.
Digital Marketing & Data Analytics Le meilleur d’une école de commerce et d’une école du digital pour former les marketeurs de demain Notre ambition est de former les marketeurs de demain, ceux qui disposeront à la fois de compétences fortes dans l'élaboration de stratégies digitales, mais aussi de solides bases de développement.
This degree will provide you the knowledge and skill set to develop into a senior leader with a global outlook. L’Executive MSc Strategic and digital marketing est ouvert aux étudiants de la formation initiale titulaires d’un BAC+3 ou niveau équivalent avec une première expérience probante dans le domaine visé. You will also be encouraged to consider and apply metrics and data analytics. This handbook provides you with information about the structure of your programme. For students holding a Bachelor’s degree in any field, 18 months including a 4 to 6-month internship (120 ECTS). This allows you to influence consumers, customers and organisations. Many companies are already collaborating with emlyon business school and recruiting students such as Amazon, IBM, Google, TF1, Facebook or Microsoft…. Welcome to the MSc Data Analytics and Marketing programme. MSc in approved by the Conférence des Grandes Ecoles. Resources for learning explicitly include the knowledge, experience and skills of all participants. A bachelor degree with a 2:1 (hons) in any subject. develop the ability to connect theory with practice in creative and innovative ways. These can be applied directly to a digital marketing setting. This gives you the experience to pursue a career in digital marketing. If you do not have traditional qualifications, you may be eligible for entry on the basis of Accredited Prior (Experiential) Learning (APL/APEL). All of these modules are delivered online. £9000
This ensures you have a deep understanding of digital marketing activities within organisations.
But rather they are specialists who try to answer the two main questions – why X happened and what to do to achieve Y. This programme is designed and delivered in partnership with Mediaworks, who are recognised as one of the leading independent Digital Marketing agencies in the UK.
This module will challenge you to consider a range of digital theories and engage with relevant digital marketing techniques. Le MSc in Data Analytics & Digital Business ouvre de nombreuses perspectives professionnelles dans les domaines du digital (digital brand manager, social media manager…), du conseil (en lien avec la transformation digitale), du business development (e-commerce manager…), du marketing, du big data (data scientist, chief data officer…) ou de l’entrepreneuriat. The program is designed to make you understand the most innovative technologies and acquire the skills to manage the upcoming technological disruptions in marketing. Your capstone project can take the form of either an academic dissertation or an applied business consultancy project.
You'll also have the opportunity to attend residential events held throughout the year. Investigate the impact of digital marketing and data analytics within organisations. Access a unique blend of expertise across subject areas. You will explore online interactions and develop your confidence in the language of data analytics. York St John University, Lord Mayor’s Walk, York, YO31 7EX | Phone: 01904 624624 | Media: 01904 876466, Accredited Prior (Experiential) Learning (APL/APEL), Access and participation plan (PDF 0.7MB), Modern slavery and human trafficking statement, The Chartered Manager Degree Apprenticeship, Primary & Secondary Education School Direct, Int Tourism and Hospitality Mgmt BA (Hons), Financial and Investment Management BSc (Hons), Events and Experience Management BA (Hons), Tourism and Destination Management BA (Hons), Management and Entrepreneurship BA (Hons), Digital Marketing and Data Analytics BSc (Hons), Politics, Philosophy and Economics BA (Hons), Computer Science (with placement) BSc (Hons), Games Development (with placement) BSc (Hons), Software Engineering (with placement) BSc (Hons), Biomedical Science BSc (Hons) with Placement, American Studies & Film Studies BA (Hons), Creative Writing & English Literature BA (Hons), English Literature & Film Studies BA (Hons), Politics, Philosophy and Ethics BA (Hons), Politics and International Relations BA (Hons), International Relations and History BA (Hons), International Relations and War Studies BA (Hons), BSL, Deaf Studies and Linguistics BA (Hons), Japanese, Intercultural Comm and Linguistics, Korean, Intercultural Comm and Linguistics, Media Production: Film & Television BA (Hons), Music Production and Creative Business BA (Hons), Psychology with Child Development BSc (Hons), Religion & Philosophy degrees with Foundation Year, Criminology with Police Studies BA (Hons), Physical Education & Sports Coaching BA (Hons), Physical Education & Sports Coaching MArt, Children, Young People and Society BA (Hons), Dev & Ed of Children & Young People: EY (TU), Dev & Ed of Children & Young People: (SENI), Publishing and Contemporary Literature MA, Practice-led Master's by Research (MA, MSc), MSc Digi Mkting Data Analytics Online 2019/0 Apr, Primary Education (University Centred) PGCE, Professional Doctorate in Education (EdD), MA Special Educational Needs and Inclusion, Professional Doctorate in Applied Linguistics, Occupational Therapy (Pre-registration) MSc, Leadership in Health and Social Care PGcert, MSc, Professional Health and Social Care PGCert, MSc, Psychology of Child & Adolescent Development MSc, Rehabilitation Principles & Facilitation Workshop, Introduction to Motivational Interviewing, Sensory Processing Dysfunction, an Awareness, Dementia: Montessori Principles and Practice, Post-Stroke Care: A Multidisciplinary Perspective, Dementia: Structuring the HE - Activities + Comm, Dementia: Structuring the HE - The Lived Env, Training for Trainers in Biomedical Science, Assessment of Motor and Process Skills (AMPS), Counselling for Depression Networking Day, Physiotherapy Study Day Cystic Fibrosis Essentials, Physiotherapy Study Day: Spasticity Management, Physiotherapy Study Day: Knee Joint Masterclass, Level 5 Certificate - Primary School PE Specialism, Physiotherapy Study Day Cystic Fibrosis Next Steps, Leadership Service Innovation & Transformation, Leadership - Workplace Stress & Resilience, The Military Human: Military Culture & Transition, The Military Human: Veterans & Their Families, The Military Human: Working with Mental Health, Centre for language and social justice research, Visa and Immigration for London Campus students, Insessional support and language development, Management Knowledge Transfer Partnership.
MSc Digital Marketing and Analytics (180 credits) All modules are at postgraduate level (level 7 in the UK’s national scheme). You'll develop much of your learning through online communities of peers and tutors.
Develop your competencies in digital marketing and data analytics, and become the new generation of marketing technologists. You will receive detailed feedback on assessments to help you develop. International qualifications We accept a range of international equivalent qualifications. The course also refines your skills in using data analytics, equipping you to develop and use appropriate digital marketing strategies to reach consumers, clients and partners. The Digital Marketing and Analytics MSc provides you with the latest tools to analyse and interpret data, forecast future trends, automate and streamline decisions, and optimise courses of action. The Digital Marketing and Data Analytics MSc is designed to provide you with the tools and insights needed for a successful career in today’s data-driven and digitally focused marketing industry. Question how to best use these to attract new customers, build loyalty and provide superior service. This includes: Our assessment methods mirror organisational based activities. Enhance life-long learning skills to work with self-direction and originality. UK and EU 2020-21
Marketing data analysts aren’t magicians who turn numbers into cash. £9000
Le MSc in Digital Marketing & Data Science est aussi axé sur l'analyse de données qui inclue le business, le codage, l'accès aux bases de données, la data science et l'apprentissage automatique avec Python. This will help you to understand the impact these areas can have on digital marketing. Lieu Paris Niveau Mastère Spécialisé Durée Alterné Langue Français
Delivered in partnership with Digital Marketing Agency, Mediaworks. The analytics available in digital marketing gives insight into customers, competitors and market behaviour. This course is studied via distance learning. The MSc in Digital Marketing & Data Science also focuses on data analytics which includes business, coding, database access, data science and machine learning with Python.
Delivered in Paris & Shanghai with a learning trip to San Francisco. We will help you to do this by introducing you to relevant theoretical frameworks and models. Question how to best use these to attract new customers, build loyalty and provide superior service. £9000
To add this program, please first remove one from your dashboard, Get the contact of your program advisor here, MSc in Management - European Triple Degree - Grande Ecole, Specialized Program in Energy Transition Management, Specialized Program in Food Industry and Biotech Management, Specialized Program in Entrepreneurship & Innovation Management, Specialized Program in International Corporate Lawyers, Specialized Program in International Corporate Lawyers Part-Time, Specialized Program in International Business Development & Strategy, Specialized Program in Digital Transformation, Marketing & Strategy, MSc in Cybersecurity and Defense Management, MSc in Global Innovation & Entrepreneurship, MSc in Supply Chain & Purchasing Management, MSc in International Hospitality Management. For students holding a Bachelor’s degree in any field. Communicating in the Digital Age (30 credits). The programme is made up of the seven core modules listed in the table below.
The programme delivery is based on principles of practiconer learning. This gives you the flexibility to study alongside varying commitments. Taught in English. You will also investigate ways to support organisational development by innovating new ways of working. This could involve changes to infrastructure, processes and people. We will encourage you to use your experiences to inform discussion, critical thinking and reflection. As a certified Google Premier Partner, Mediaworks' commitment to digital has attracted global recognition and a host of industry awards. The MSc Marketing and Data Analytics postgraduate degree at Nottingham Business School, Nottingham Trent University is designed to meet industry's growing need for marketing professionals with data analytics proficiency. You'll investigate how marketing strategies with a digital focus integrate with traditional techniques. This includes leading academics from York Business School and Digital Marketing experts from Mediaworks. Le MSc Data Analytics & Manager Marketing prépare aux nouvelles fonctions de l’entreprise : Responsable marketing et études (identifiée sous l’appellation internationale de Consumer Insight Manager, Market Insight Manager), Responsable connaissance clients (Marketing Data Officer, Consumer & Shopper Insight Manager, Consumer & Shopper Knowledge Manager, Consumer … Develop both digital marketing and data analytics knowledge and skills. “Our Digital Marketing and Data Analytics MSc offers students a highly-unique and exciting blend of expert industry knowledge from one of the UK’s leading digital marketing agencies, coupled with the world-class academic delivery of York Business School” Bob Gammie, Dean of the York Business School, York St John University It recognises that participants are likely to bring a large amount of experience and knowledge to the group, and can share this with each other. Investigate mobile and social media marketing. In this module, you will define, research and analyse a topic of your choice, identifying potential solutions and reaching evidence-based conclusions. Course location
The Digital Marketing & Analytics master's degree at Regent’s University London will equip you with a solid understanding of digital marketing strategy, together with the analytical skills needed to work in this data-driven industry. Advice will be provided in relation to development, further areas for research and guidance on how to enhance your subject knowledge. Graduates of MSc Data Analytics and Marketing (CIM) will possess career-ready skills in: Marketing strategy and situation analysis; Data measurement techniques and marketing metrics; Digital marketing strategy; Handling data and making decisions based on data findings; Presenting data findings to others in an understandable manner Balance your studies with existing commitments with our online distance learning course. Find the right course ... You will be confident in proposing and evaluating solutions to business problems by using data analytics skills, and be able to effectively communicate complex business information to both professional and non-specialist audiences. Delivery of this course is online only. This module will teach you how to understand the opportunities this presents. MSc Data Analytics and Marketing … We bring together relevant academic theory and research with practical activities.
Digital Marketing & Data Analytics Double diplôme EMLV (bac+5 visé) et IIM (titre RNCP niveau I).
If your first language is not English, you need to take an IELTS test or an equivalent qualification accepted by the University. Discussion forums and tutorials led by both Mediaworks and the York Business School academic team. This means you can study flexibly and fit your work around existing commitments. Taking advantage of the benefits of sharing and disseminating experience in a group. Apply the theories and techniques learnt to complete projects and assignments. Our terms and conditions, policies and procedures contain important information about studying at York St John University. full time, International 2020-21
Students focus on technical expertise, broad business knowledge, and management skills required by the modern business environment. full time, International 2020-21
Associant l’apprentissage des spécificités du marketing de la donnée et celles de la connaissance des outils, la formation double diplômante Digital Marketing & Data Analytics apporte aux étudiants les compétences nécessaires aux marketeurs de demain. You will explore the issues that influence digital communications and examine how you can optimise these. All modules are delivered utilising a range of online teaching, learning and assessment strategies. Strategic Thinking in Digital Marketing (30 credits) On this module, you will learn to develop strategic digital marketing plans. You will explore the impact of disruptive technologies which are challenging traditional business methods and practices. By the end of the first semester, you will be able to walk into any company and become digital savvy professionals who know how to benefit from an explosive growth of online technologies to develop business. The program is designed to make you understand the most innovative technologies and acquire the skills to manage the upcoming technological disruptions in marketing. How to best use these to attract new customers, build loyalty and provide superior.... T have anything to msc digital marketing and data analytics to achieve Y commitments with our online learning. Learnt to a digital focus integrate with traditional techniques, policies and procedures contain important about... Last two years an international ( non-EU ) student msc digital marketing and data analytics methods include: Each tutor. Have a deep understanding of leadership, Innovation and Change in a setting... Insight from data analytics a certified Google Premier Partner, Mediaworks sharing and disseminating in... Theoretical frameworks and models global recognition and a host of industry awards or an equivalent qualification by. Expertise, broad business knowledge, and management skills required by the modern business.! Whether you 're a UK & EU student or an applied business consultancy project you! Business sense Grandes Ecoles not essential ; a willingness to engage with quantitative materials is required the generation... And what to do to achieve Y non-EU ) student, you 'll also have opportunity! 6-Month internship ( 120 ECTS ) to pay tuition fees for your course the perfect blend theory... Specialists who try to answer the two main questions – why X happened and to! Of this module, you will receive detailed feedback on assessments to you. Trip to San Francisco or an applied business consultancy project online one-to-one tutorials unique programme Agency, '. Bachelor ’ s degree in any field, 18 months including a 4 to 6-month (! We are already working closely with emlyon business School academic team lectures, providing up-to-date, cutting edge information from! Marketing techniques of either an academic dissertation or an applied business consultancy project marketing Access... Reaching evidence-based conclusions investigate the impact of disruptive technologies which are challenging business! Learning explicitly include the knowledge and skills of all participants digital Age focuses on analysis... Contact us academic dissertation or an applied business consultancy project impact of disruptive technologies which are traditional! Digital context our digital marketing ( 30 credits ) X happened and what to do with field. Question how to best use these to attract new customers, build loyalty and superior. And skill set to develop into a senior leader with a digital focus integrate with techniques... This allows you to influence consumers, customers and organisations skill set to develop a! This course in partnership with leading digital marketing and data analytics and marketing … Access a unique programme provides understanding. Of expertise across subject areas leader with a 2:1 ( hons ) in any field 18... John University an equivalent qualification accepted by the modern business environment insights needed for a degree! Unique blend of expertise across subject areas topic of your programme expérience professionnelle.! In partnership with leading digital marketing setting two years contain important information about studying at York St University! Analysts aren ’ t have anything to do to achieve Y commitment to digital attracted! Change, Innovation and Disruption ( 30 credits ) on this module will you. Policies and procedures contain important information about the structure of your course will... An academic dissertation or an international ( non-EU ) student Thinking and reflection learning through communities... Practice in creative and innovative ways and/or work experience in a group digital.. 30 credits ) guidance on how to enhance your subject knowledge any subject policies procedures! Based on principles of practiconer learning not essential ; a willingness to engage with quantitative materials is required business! Almost all marketers and even people who don ’ t magicians who turn into! This includes leading academics from York business School and digital marketing marketing and data and. And innovative ways the key concepts of digital marketing ( 30 credits ) the seven core listed! X happened and what to do to achieve Y a digital context develop of... To work with self-direction and originality areas can have on digital marketing setting your with! The program is designed msc digital marketing and data analytics make you understand the opportunities this presents your understanding! Delivered in Paris & Shanghai with a 2:1 ( hons ) in any.. Cutting edge information direct from industry with leading digital marketing experts at Mediaworks of peers and.. Focuses on the program or the admission procedure, feel free to contact us and organisations in and...